Apple Inc is expected to make its biggest product move on Tuesday since debuting the iPadtwo years ago, launching a smaller, cheaper tablet into a market staked out by Amazon.com Inc and Google Inc.
Apple hopes to beat back their charge onto its home turf of consumer electronics hardware, while safeguarding its lead in the larger 10-inch tablet space that even deep-pocketed rivals like Samsung Electronics have found tough to penetrate.
Amazon’s Kindle and Google’s Nexus 7 have grabbed a chunk of the lower end of the tablet market and proved demand for a pocket-sized slate exists, helping force Apple into a space it has avoided and at times derided, analysts say.
A smaller tablet would mark the first device to be added to Apple’s compact portfolio under Chief Executive Tim Cook, who took over from co-founder Steve Jobs just before his death.
“Apple sensed early that they had a real winner with the iPad and that has proven to be correct,” said Lars Albright, co-founder of mobile advertising startup SessionM and a former Apple ad executive.
CONTINUED at Reuters.