Writing that it’s “not taking this action lightly,” Reddit announced on Tuesday that it will blackout its site on Wednesday, January 18 for 12 hours, starting at 8:00 a.m. Eastern time. During that period, the site’s content will be replaced with “a simple message about how the PIPA/SOPA legislation would shut down sites like reddit, link to resources to learn more, and suggest ways to take action.” The company will also run a live video stream of that day’s House Committee on Oversight and Government Reform hearing on Internet security, intellectual property and economic growth.
On the site’s blog, the Reddit team admitted that “We’re as addicted to reddit as the rest of you,” but explained that “We wouldn’t do this if we didn’t believe this legislation and the forces behind it were a serious threat to reddit and the Internet as we know it. Blacking out reddit is a hard choice, but we feel focusing on a day of action is the best way we can amplify the voice of the community.” The company admits that support for a blackout isn’t unanimous among the Reddit community and it’s asking for the community’s input as it decides what to do next.
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If support isn’t unanimous within Reddit’s community, it’ll be interesting to see how things go for Wikipedia if that site follows suit. Wikipedia founder Jimmy Wales writes ”it would be great if we could act quickly to coordinate with Reddit,” thought adding the community needs a “thumbs up/thumbs down vote” on whether or not to participate, and “we don’t have the luxury of time that we usually have, in terms of negotiating with each other for weeks about what’s exactly the best possible thing to do.” I suspect the ratio of those in favor of a blackout to those opposed would be greater for a more activist site like Reddit than one that’s more mainstream (and let’s be honest, passive) like Wikipedia.
Something I appreciate about Reddit’s announcement is that they’ve factored in the importance of educating would-be visitors to the site about why they’ve decided to go dark, what SOPA is and why it’s so important. I can only assume Wikipedia would do the same thing, should the site community decide to go dark on the same day. After all, protests only work when people understand why they’re happening.
That said, now that we have a date for a potential shutdown, the question becomes “Who else will join in?” Google, Twitter and Facebook have all been rumored as contenders, in part because of comments made by NetCoalition’s Markham Erickson (when I asked, Google and Twitter declined to comment on their support for an Internet blackout). But with a real strike looming and despite attempts to push the issue onto agendas, support for this kind of action may be shifting in favor of alternative methods. Finding other ways to protest may be ineluctable — after all, we’re talking about the Internet’s most popular sites going dark for 24 hours.
Sure, there may be some disappointment that we’re not days from Temporary Internet Apocalypse To Prove a Point, but I suspect there’s relief as well. The idea of a multi-pronged attack on pro-SOPA arguments — of different flavors of activism and discussion for different people — feels like the more mature response on behalf of tech companies (who after all may not agree on what’s wrong with SOPA as it stands). Let Wikipedia close for the day and generate headlines, while others like Google and Facebook pursue alternative forms of protest that engage their respective audiences. In the end, the more people paying attention, the better.
MORE: SOPA: What if Google, Facebook and Twitter Went Offline in Protest?
Source: Tech Land.
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